Users in charge

When companies collaborate with customers for innovation

Would you share your most valuable intellectual property with the public? Wikinomics author Don Tapscott believes harnessing mass collaboration is the wave of the future. Andrew Keen, author of The Cult of the Armature, disagrees. Watch the video and decide for yourself.

Users in charge: Part 1 Image   Users in charge: Part I:
What’s open innovation all about? User generated Lego Mindstorms saved the iconic company from years of declining profits.
Users in charge: Part 2 Image   Users in charge: Part 2:
From the success of PG’s Connect + Develop to the ongoing quagmire that is the music industry; is innovation better achieved through flat or hierarchical structures?
Users in charge: Part 3 Image   Users in charge: Part 3:
Keen calls Web 2.0 "a digital environmental catastrophe". Is the empowerment of the masses creating real business opportunities?

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