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BT On Demand Compute /
Gestione WAN /
WAN Management /
WHSmith: Leading UK newsagent’s use of store-based mobile technology helps deliver improved customer experience
WHSmith: Leading UK newsagent’s use of store-based mobile technology helps deliver improved customer experience
Challenge
WHSmith was seeking innovative ways to deliver outstanding customer service and drive new efficiencies in its stores
Solution
BT Expedite implemented a mobile In-Store Scanning system to read product barcode information and interface with store merchandising applications
Value
The mobile technology is helping WHSmith to improve customer service, increase operational efficiency, and grow revenue by optimising stock availability
Client
WHSmith plc is one of the UK’s leading retail groups, offering a wide range of newspapers, magazines, stationery, books, and entertainment products. It has over 540 high street stores as well as over 430 travel outlets at airports, train stations, hospitals, and motorway service areas, offering a tailored range of products for people on the move. In addition, WHSmith Direct provides an online customer service option via the internet 24 hours a day at: www.whsmith.co.uk. The company employs 17,000 staff serving over 1.2 million people in WHSmith stores daily. Around 70 per cent of the UK population visit the stores annually, purchasing around 75 million magazines and in excess of 40 million books.
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