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Assure Managed Firewall /
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Aurora Fashions: Multichannel approach delivers business growth
Aurora Fashions: Multichannel approach delivers business growth
Challenge
Aurora Fashions set itself a target of ensuring all its brands were online with transactional web sites by December 2007
Solution
The BT Fresca Commerce fully managed platform offers complete web store flexibility linking to back office systems with multi-channel support
Value
All Aurora Fashion brands now have transactional web sites which will soon deliver around five per cent of group revenue
Client
UK-based Aurora Fashions is the parent company of six well-known fashion brands including Karen Millen, Coast Oasis, and Warehouse. The individual brands are managed as distinct businesses, each with its own product development, merchandising, and retail operations teams. While the brands are strongly differentiated all benefit from Aurora Fashions’ shared services policy in areas such as ICT, property, and accounting.
Aurora Fashions (previously Mosaic Fashions) are a long time customer of BT Expedite – BT’s specialist retail solutions business – and use a wide range of BT Expedite Connected Retailer applications both in stores and at head office. These include Merchandising, Store, Sales Analytics, Sourcing, Planning, and Customer Relationship Management applications. This integrated, shared services approach has improved supplier collaboration and reduced support costs for the group.
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BT for Retail
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