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BT Disaster Relief:...
BT Disaster Relief: Proactive policies for more effective emergency responses
Challenge
Most major companies reactively assess each disaster before asking charities and governments what assistance they require, but BT is different
Solution
In partnership with disaster relief organisations, BT has pre-committed financial support and expertise to help tackle disasters around the world
Value
Working directly with charities BT commitment includes the application of technology, deploying expertise, and employee fundraising programmes
Speeding Aid
When a disaster occurs there’s no time to waste. Charities and relief agencies are ever poised to act fast – saving lives, stopping disease spreading, and providing food and shelter. But most major companies reactively assess each disaster before asking charities and governments what assistance they require.
BT however has broken that mould. In partnership with disaster relief organisations, it has pre-committed financial support and expertise: ensuring things are in place to help tackle a disaster before not after they’re needed. This strategy’s success underlines the disaster response role that enlightened commercial organisations could play.
Part of its wider Corporate Responsibility programme, that BT commitment is based on an understanding of how it can add most value. Natural disasters, in particular, tend to occur in regions with poor infrastructure. Even in developed areas, communications networks are often the first facilities to fail when the worst happens.
Effective communication is a critical factor for the relief effort. BT is ideally placed to provide equipment and experience to quickly establish vital voice and data links right around the world.