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BT Fundraising...
BT Fundraising Telethons: Helping to make a difference for those most in need
Challenge
Telecommunications plays a vital role in fundraising, and BT is uniquely positioned to use its technology and expertise to help
Solution
BT offers its online donation platform and provides network services enabling volunteers to process telephone pledges of financial support
Value
BT support for charity events helps those most in need and is a key strand of its community support programme
All in a good cause
The UK has a long-standing tradition of charitable giving. And even despite the economic uncertainty of recent years, the UK general public continues to show its generosity in supporting a wide range of worthy causes.
According to the Charities Aid Foundation over half of all UK adults donated to charitable causes in 2008/2009. The total they gave was nearly £10 billion over the year1; for a range of charities. The UK also has a magnificent record in fundraising for natural disasters such as the Asian tsunami, hurricane Katrina, and more recently the Haitian earthquake.
1 Source: Charities Aid Foundation: UK Giving 2009, published September 2009