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BT CISCO Collaboration in Innovation: Bringing business sustainability startlingly to life
BT CISCO Collaboration in Innovation: Bringing business sustainability startlingly to life
Challenge
Developing a joint strategic white paper on corporate social responsibility, BT and Cisco wanted to employ technology to aid collaboration
Solution
TelePresence facilities enabled extraordinarily realistic virtual meetings between the global panel of six respected academics that would author the paper
Value
The way the white paper was produced reflected its content, with technology-enabled collaboration eliminating travel and the resulting carbon emissions
Background
Corporate sustainability shapes the business practices of BT and Cisco: today they both place it at the heart of their approaches to corporate social responsibility. In jointly developing a strategic white paper on the topic, the two companies employed a groundbreaking toolset to powerfully demonstrate how technology can play a critical role in enabling truly effective collaboration at a distance: thereby helping to reduce carbon emissions.