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Overview
BT helps give shoppers a more exciting in-store experience
Growing high street and online business meant more customers queuing, which was good. But it also meant more data queuing on Debenhams’ network too; not so good. And Steve Kircher knew the launch of some bright new in-store ideas could only add to the problem.
But the adoption of BT IP Connect, plus Ethernet in the First Mile as an access technology, now means things move faster for everyone.
Customers get a better service. Sales and stock information travels more quickly. Deliveries do too. And new touch-screen in-store internet kiosks create a lot of excitement and set the tills ringing cheerfully, just as Steve and his colleagues had planned.
“The new BT network is much the same cost as our old infrastructure, yet it enables us to communicate faster and with greater efficiency. It will also support the rollout of new applications, which will make us more competitive and allow our stores to be more exciting and stimulating for shoppers.”
Steve Kircher, Information Systems Director, Debenhams
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