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Challenge
London 2012 promises to be the first Olympic and Paralympic Games putting environment considerations at the heart of the Games
Solution
BT has designed the communications infrastructure to minimise the carbon impact and maximise reuse after the Games
Value
BT is on track to fulfil its ambition to leave a lasting, sustainable legacy beyond the London 2012 Games
Natural choice
London 2012 promises to be the first Olympic and Paralympic Games putting consideration of the environment and society at the heart of the Games. As part of that vision, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) has established a sustainability club, with six member partners, actively committed to assisting LOCOG in achieving its sustainability goals.
As one of these sustainability partners, BT is a natural choice. For ten years in a row highly ranked in the Dow Jones Sustainability Index, its leading-edge corporate responsibility programme includes a commitment to operate sustainably in all areas of its business. BT helps its customers in the same way with communication products and services designed to improve energy efficiency, reduce travel, and boost productivity.
London 2012 presents particular sustainability challenges. Whilst the communications infrastructure must support millions of visitors during the Games, as much of it as possible must also have a long life post-Games and continue to contribute to London’s future. There is also a requirement to drive improvements in social inclusion and the wider economy and as a sustainability partner, BT is leading activity in all three areas.