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Musto: Sail of the century
Musto: Sail of the century
Challenge
Musto wanted to grow its business by making its products more accessible to a wider audience through a multi-channel strategy
Solution
In developing its online channel Musto selected FrescaCommerce, a fully managed and hosted e-commerce service from BT Expedite
Value
Musto can now reach a far wider audience and online orders are steadily growing towards its ten per cent target
Client
One of the world’s leading lifestyle and country sports clothing brands, Musto is a favourite of leading personalities such as Zara Philips and Dame Ellen MacArthur. It was founded in 1965 by British Olympic sailor and engineer, Keith Musto, who designed a range of attire to keep athletes warm, dry, and comfortable in even the most extreme conditions. Traditionally specialising in the equestrian, shooting, and sailing markets, Musto has recently launched a new range of casual clothing.
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