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The City of Edinburgh Council: Employee engagement cuts...
The City of Edinburgh Council: Employee engagement cuts carbon
Challenge
BT chose to investigate the potential of replicating its carbon club scheme by testing the concept with a local authority
Solution
The City of Edinburgh Council was very enthusiastic and chose to run its own carbon club pilot, aided by BT
Value
The pilot, which will likely be extended, resulted in nine carbon clubs collectively making 506 pledges to reduce carbon
Commitment to carbon reduction
Its commitment to sustainability has seen BT set itself challenging global carbon footprint reduction targets. The aim is, by 2020, to reduce carbon intensity to a level 80 per cent lower than in 1997. In the UK a reduction of around 60 per cent has already been achieved. Taking this to the next level will mean seizing every opportunity, not least engaging BT people to deliver radical solutions.
One of the ways BT has been doing this is through encouraging carbon clubs. These groups of like-minded people come together to pursue ideas for carbon reduction at home, at work, or in the local community.
Janet Blake, Head of Corporate Responsibility Engagement at BT, explains: “We’ve committed to engaging 20 per cent of our workforce in carbon reduction by 2012. That’s a big challenge. Carbon clubs are a great way to get people involved.”