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Tommy Hilfiger: Telepresence forms a...
Tommy Hilfiger: Telepresence forms a fitting solution
Challenge
Company employees were spending a lot of time travelling the world – attending meetings, sourcing fabrics, reviewing designs, and approving samples
Solution
Called the Virtual Fitting Room, BT has provided Tommy Hilfiger with a custom designed, fully managed telepresence solution
Value
The solution has transformed the working environment, enabling creativity to flourish in a virtual environment, reducing time-to-market, and lowering costs
Client
The Tommy Hilfiger Group is a £2.5 billion global clothing and retail company. Its premium lifestyle brands include Tommy Hilfiger, Hilfiger Denim, and Hilfiger Sport. The company distributes its products through leading department stores and specialist retailers in over 65 countries across Europe, the United States, South America, and Asia. It also operates over 900 of its own retail stores around the world.
Under the guidance of founder and chief designer Tommy Hilfiger, the design process is central to the group’s continuing success. In the fast-moving fashion industry that process must be agile enough to consistently produce the right designs, for the right price, and – most crucially – at the right time.
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Tommy Hilfiger and the Virtual Fitting Room
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The Virtual Fitting Room, designed especially for Tommy Hilfiger by BT and TANDBERG is a customized telepresence solution. With facilities in Amsterdam, New York and Hong Kong, the Virtual Fitting Room makes collaboration easy, while cutting costs and dramatically reducing the development process, and the organization’s environmental impact.
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