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How to create a stronger connection with the cloud

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18 July 2016

Andy Lawson

Blogs by author:  Andy Lawson , SVP North Europe, Middle East and Africa and UKI Managing Director, Salesforce.

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Technology alone is great, but it’s not enough to get ahead in business. You need another ingredient, and that’s something we can help with.

Seeking a better solution.

Imagine getting a brand new, high spec laptop. It’s fast, super light-weight and has all the bells and whistles.

But there’s a catch — you can only use it if you wear ski gloves. Now, despite all the impressive specs of your computer, writing an email to a customer takes 30 minutes, instead of three.

Sounds frustrating, right? All that great technology at your fingertips, but you’re unable to use it effectively.

Why am I talking about fancy laptops and ski gloves? Because it’s actually a good metaphor for a situation many business users face.

If you’ve ever experienced a problem connecting to the apps you want -- because all of your technology tools and infrastructure are not working seamlessly together -- you know exactly what I’m talking about.

Our hyper-connected age.

What makes these problems even more frustrating is that we all know that it doesn’t have to be this way.

We live in a connected age where there will soon be 75 billion connected products worldwide.  In this age, customers increasingly expect 1-to-1 personalized service anytime, anywhere, on any device. In fact, according to Gartner, 89% of companies now expect to compete mostly on customer experience[1].

From a business standpoint, companies can only thrive in this age of the customer if they can create more meaningful 1-to-1 experiences, across all channels. To deliver this, businesses need to empower workers with the right cloud-based technology tools. But if these tools are not reliable, fast and mobile, they simply will not be used to their full advantage.

Connect direct to transform the performance of your cloud connectivity.

BT and Salesforce know how important connectivity and technology are to business — and BT Cloud Connect for Salesforce certainly reflects this. With it, we use our high-speed cloud technology to connect customers from BT’s global network directly to the Salesforce Customer Success Platform. This means businesses get all the benefits of Salesforce’s solution, with speeds ranging from 50 Mbps to 1Gbps — easily and reliably connecting organisations to the applications and data they need.

It’s like getting the state-of-the-art laptop — without being held back by ski gloves.

It’s all part of BT’s Cloud of Clouds vision that Salesforce is proud to be a part of — helping customers simplify and improve their experience in the cloud.

Find out more about BT Cloud Connect for Salesforce by taking a look at the press release.

[1] Gartner, Emerging Marketing Technology and Trends Primer for 2016, Andrew Frank, January 28, 2016