Johan Cruyff Foundation

Johan Cruyff Foundation: BT Helps Netherlands-based charity in its work with the world’s young people

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BT has donated a hosted online learning solution while its people volunteer their time

Hosted elearning platform boosts charity’s reach

For kids from deprived areas, or suffering from a disability, every day’s a challenge. As well as physical wellbeing, sport can give them a sense of belonging and encourage them to think of others. Johan Cruyff, the famous footballer, recognised that and set up the highly-successful Johan Cruyff Foundation.

But the charity’s general director, Niels Meijer, was worried its work might suffer in the economic downturn. To help reach out to Foundation coaches and young people right across Benelux and potentially the globe, BT donated an eLearning platform. That’s helping Niels and his colleagues give many more children the chance of a better future.

Niels Meijer, General Director, The Johan Cruyff Foundation

Like any charity we are very reliant on donations, but with the worldwide recession money is scarce. Through its people and technology, BT has helped us immensely.”
– Niels Meijer, General Director, The Johan Cruyff Foundation

Fast facts

  • Over two years BT has invested more than €100,000 in money, time and resource to support the charity
  • The arrangement is focused around the Cruyff Foundation Community Programme
  • BT has funded a cloud-based knowledge solution to create a virtual learning environment
  • BT people give their time to support Foundation events
  • The elearning technology is helping the Foundation to cost effectively extend its services and support a wider catchment

Integrated learning anytime, anywhere

BT delivers some of the largest learning platforms in Europe for a diverse range of organisations, both as customer-hosted or cloud-based solutions. BT Learning Solutions is part of the BT Flexible Working Services portfolio, a range of managed services that helps organisations introduce new and innovative ways of working. Solutions include traditional mixed media platforms, and have expanded to include corporate social media, personal development systems, talent management and objective-based management frameworks.


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