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Airlines: accelerate your speed to market

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08 May 2017

Rhoderick van der Wyck

Blogs by author:  Rhoderick van der Wyck , Global Industry Practice Lead — Travel, Transport and Logistics, BT.

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When you’re in an industry as competitive as aviation, your speed to market needs to be lightning fast. Here’s the tech that’ll help you do it.

A competitive marketplace.

As the demand for air travel increases, competition becomes ever fiercer. Innovation is widespread, as airlines research new services and products in an effort to get ahead.

That’s why it’s so important that you get your new products and services to market as quickly as possible, beating your competition to the punch.

To do that, you need the right technology — something that’ll help you speed up your development process.

So, let’s take a look some solutions that’ll help you achieve this.

Three technologies to increase your speed to market.

The cloud.

To get your new products and services to market quickly, you need a network that’s fast and flexible — letting you work in the most effective and productive way possible. Cloud services can help you achieve this. What’s more, they’re often cost-effective and secure — two important factors if you’re looking to get ahead of the competition. Also, you could consider using multiple cloud services to create an even more efficient cloud ecosystem, such as our Cloud of Clouds.

Software-Defined Networks (SDN) and Network Function Virtualisation (NFV).

Like the cloud, SDN and NFV will help you to create a more flexible network, but in a different way. SDN and NFV make your network far smarter and more efficient. With them, you’ll be able to scale at will. So, say you have one important project you need to fast-track — with SDN and NFV you can immediately allocate more bandwidth to it, making sure everything in the network runs smoothly. 

Cyber security.

While not exactly a technology that’ll actively accelerate your speed to market, cyber security is a massively important tool if you want to achieve that goal. Why? Well, imagine you’ve invested in the tech I’ve already mentioned, you’ve done all the R&D and you’re ready to go with a new product. Then, out of the blue, it turns out your competitor has just released the exact same thing. Corporate espionage is a real danger, and cyber security is one of your best defences against it.

Find out more.

What I’ve just given you is a taste of the possibilities opened up by the right technology. To get the whole story, visit our dedicated aviation webpage. And explore THE AVIATION INTERACTIVE SOLUTION FINDER to help you improve your speed to market and get ahead of your competitors.