Press release: BT to help Williams Martini racing accelerate team communications

DC15-097 (4 March 2015)

BT branding on cars and within the team environment following strategic technology partnership

BT brand on Williams Martini carBT has agreed a multi-year strategic technology partnership with the Williams Martini Racing Formula One team.

The Williams Martini Racing team will use BT’s high performance network services globally, facilitating secure and high speed communication as well as effective collaboration. The team’s fixed and mobile voice needs will be brought together by BT into a single service, hosted in the cloud and delivered globally on a wide range of devices.

BT will also be bringing its suite of technologies and consulting services to Williams’ Advanced Engineering division that takes Formula One derived technology and knowhow into the automotive, motorsport, energy, civil aerospace and defence sectors.

The two organisations worked together on an innovative pilot scheme towards the end of the 2014 season, which demonstrated some of the tangible competitive benefits that could be achieved with higher performance network services for Williams. Those benefits included improved car performance due to additional strategic capability, quicker pitstop practice and race video analysis, improved performance and reliability of demanding big data computing processes, including applications relying on video, telemetry and voice. The deal signed in principle is subject to final agreement.

Gavin Patterson, chief executive, BT, said: “It’s really exciting to be joining forces with Williams. They are one of the most successful and well known Formula One teams in the world. Both BT and Williams have an illustrious history of competing successfully at the top with cutting edge technology. This is the beginning of a real partnership with two great British brands determined to win as a team on the world stage.”

Sir Frank Williams, team principal, Williams Martini Racing, said: “Williams and BT share a number of synergies that have been the driver for establishing a formal partnership. We rely on technology innovation to stay ahead of the competition, have a love of data, are quintessentially British but with a global perspective, and place a premium on strong communication for business success. BT excel in these areas and with their products powering our communications and data networks, we are well placed to make important strategic decisions in a faster and more collaborative way. An independent team like Williams relies on creating a stable of loyal partners to go racing and in BT we have a new high profile addition who we look forward to working with in the years ahead.”

Claire Williams, deputy team principal and commercial director, Williams Martini Racing added: “We are delighted to welcome a company of BT’s pedigree and stature as a new partner of the team. This relationship will include a technical collaboration that will ensure that our employees are fully connected and can work seamlessly together regardless of where they are in the world. BT will also be using the power of Formula One and the Williams brand to showcase their products and services to a global marketplace and we look forward to working with them on exciting marketing campaigns for 2015 and beyond.”

Pat Symonds, chief technical officer, Williams Martini Racing, said: “Vastly increased network speed can totally alter the way we work. The benefits for our routine operations are self-evident and witnessed by an enormous increase in our ‘off site’ analytical ability. The less obvious benefits include the ability to gain higher speed access to our crucial information sources, independently of where we are racing. This includes, for example, the ability to interrogate remotely our CAD system back at base, build new assemblies and then export the required information for use on the racetrack in a matter of minutes.“

From the F1 season opener in Australia, March 13-15, BT branding will appear on the headrests of the Williams Mercedes FW37 car, as well as being seen within the team hospitality and garage environment. This year’s 2015 FIA Formula One World Championship consists of 20 races starting with the Formula 1 Rolex Australian Grand Prix in Melbourne next weekend and ending in Abu Dhabi on November 27-29.

Williams is one of the most successful and well known Formula One teams in the world. It is recognised as one of the most enduring and successful organisations in sport and has been synonymous with top-level motorsport since the 1960s.

Williams has won 16 FIA Formula One World Championships (nine Constructors’ Championships, in partnership with Cosworth, Honda and Renault, and seven Drivers’ Championships, with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve). The team has scored 114 victories, 306 podiums and 128 pole positions.

The Williams team has grown exponentially since 1977. What started out as a group of 17 people has mushroomed into a company that now employs more than 600 people at its technology campus in Grove, Oxfordshire.

About BT

BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of five lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach.

For the year ended 31 March 2014, BT Group’s reported revenue was £18,287m with reported profit before taxation of £2,312m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit

About Williams

Williams is a leading Formula One team and advanced engineering company. Formed in 1977 by Sir Frank Williams and Patrick Head, the company has secured 16 FIA Formula One World Championship titles since its foundation. The company's core competencies are the design and manufacture of Formula One race cars, and the deployment of this expertise in running the team's entries into the Grands Prix each season.

Williams Advanced Engineering is the division of Williams that harnesses Formula One derived technology, development pace and knowledge to deliver highly innovative products and services to the motorsport, automotive, energy, civil aerospace and defence sectors.

Working in close collaboration, Williams Advanced Engineering helps its customers meet the sustainability challenges of the 21st century and improve their performance, market position and brand image.

For further information

Dennis Doodeman
Sr. PR & Corporate Relations Manager, Benelux & Nordics
Tel: +31 (0)88 212 51 94