Built for volume
This service is built for mass-production of personalised videos, typically sending hundreds of thousands of videos, to provide you with a low per video cost and getting the maximum value from your up-front creative costs. Where you want to make a commitment to an annual service we can offer you a discount package to match.
We never take security shortcuts. We ensure that any customer data you give to us will be protected and properly managed while it is with us, and that customer data will be securely deleted once used.
One Time Set up
The first step involves digital creative services to create an animated graphics or movie template. The choice is yours, work with your own digital creative agency or via BT’s personalised video partners Idomoo. Templates are created using the industry standard Adobe After-Effects software.
Because costs vary greatly for a basic animation sequence or something comparable to a TV advertisement with live actors, if you engage us to do the work we will give you a quotation for each new template you require.
You’ll need to integrate your customer specific CRM information. While you’ll probably want to manage your data and integration yourself, we can assist you with a professional services package, to get the data securely prepared.
We can assist with planning — we know how to deliver maximum impact on customer care, loyalty or marketing goals. We can also help you decide the best distribution channels and activities you might use to raise the profile of the personal video, such as integrated email, advertising or web promotions.
You have the choice of publishing and sending out thousands of videos in batch production.This offers the lowest cost of publishing but relies on the recipient opening and viewing the video.
You can also generate the video in near real time, and here you will only be paying when your customer accesses the video. You will chose the route which best suits your estimate of the invitation-to-view ratio , which often depends on the distribution channels you are using.
If you want to have the capability to run multiple near real time campaigns or statements throughout the year, we can accommodate alternative flat rate payment options. We will be happy to discuss this with you on an individual basis to help you chose the best commercial model for you.
Personalised videos are delivered to your customers as per your or their preference - via email, to mobile phones (via SMS, MMS or mobile application) or to any web destination. You will use your own existing system to do this – so you retain control at all times. We can of course, advise you of our best practice recommendations to optimise open rates for your preferred distribution channel.
If you need to store videos over an extended time we can accommodate that with a small charge.
Analytics & Optimisation
Analytics are key to any customer communications and because the web pages and distribution remain firmly within your control, you are free to use whatever you’re existing or preferred analytics service is. We can of course help you with any special code that you require to get the best from your analytics service.
The analytics data you gather can be used to optimise future campaigns, tweak the distribution and maybe even the template itself – to maximise the impact.
You are with strong and creative partners
We have partnered with Idomoo, a company with industry leading video technology and a strong track record in providing personalised video services.
BT supports customers in many countries around the world, routing 10 billion calls a year to contact centre and conferencing sites. We offer range of cloud and on site contact centres with over 52,000 customer agents in 42 countries.
Our contact centres embrace new media channels and offer the latest in contact centre functionality.