BT has been serving customers in the Middle East and North Africa (MENA) for more than 30 years. In 2006, Dubai was established as our sales and technical support hub for MENA, a region stretching from Morocco at its western end to Pakistan in the east. In the Kingdom of Saudi Arabia, BT operates through BT Al Saudia, a joint venture with HRM Prince Dr. Abdulaziz bin Sattam bin Abdulaziz Al Saud and a key partner to BT’s strategy in the region.

BT supplies a core set of networked IT services such as managed global IP services, unified communications and convergence services, managed security and risk resilience services, managed CRM platforms, sector-specific professional services, and outsourcing to multinational organisations and international institutions.

BT MENA currently employs over 100 ICT professionals serving more than 300 major customers in the MENA market.

In the region, BT has been successful in proactively supporting the development of its major multinational customers and in helping the fast-growing regional airlines industry expanding globally.

BT is committed to enabling the region’s telecoms operators achieve their competitive and expansion objectives. As such, BT provides services to transform their organisations into agile customer-focused companies. In 2008 EBTIC, BT’s Innovation Centre in the region in collaboration with Etisalat and Khalifa University was launched.

Our customers 

In the MENA region, BT has specialist skills in transport and logistics, energy, financial services, media and broadcast, and telecommunications – supporting both local companies with global ambitions, multinationals with local or regional needs, and all major telecommunication service providers with whom BT has carrier consulting and broadcasting relationships. BT also reaches customers through various strategic partnerships across the region.

Major customers from across the region include: Nestlé, Pepsico, Unilever, Visa, Emirates Airline, Etihad Airline and many others. BT has established relationships with more than 90 per cent of local and national operators across the region.

BT Radianz service was launched in the UAE in 2007 to capitalise on Dubai’s ambition to become one of the leading global financial centres. Today, more than 200 sites are connected to the shared services platform across the UAE and other Gulf Countries (GCC), including major international brokerages and banks as well as local exchanges (NASDAQ Dubai and Qatar Exchange, for example)

Why BT is your ideal partner in the Middle East and North Africa

We go where our customers go and expand alongside their businesses. While delivering the mission-critical networked and IT services that support our customers’ core operations, we unlock the hidden value in our customers’ organisations as they address the key challenges of today’s global marketplace. We have transformed from a telco operator to a customer-centric enterprise – with the most highly-skilled team and decades of industry expertise.

BT’s customer commitment in the region was recently recognised several awards including Best Managed Services in the Middle East, Best International Wholesale Operator, Best Technology Investment in the Middle East (through its joint Innovation centre) and Best Customer Service in the Middle East. More recently BT announced an important investment programme for the Middle East and Africa region which aims at increasing BT’s regional infrastructure, portfolio and people with an overall target of doubling the size of BT’s business in Middle East and Africa.