Caso de éxito

Procter & Gamble:

la innovación austera mantiene el “momentum” de mercados en desarrollo.


BT Global Services has plenty of people on the ground helping P&G win as it targets new consumers


Procter & Gamble is the world’s largest consumer package goods company, touching the lives of close to five billion consumers every day in over 180 countries. In this three-minute video, Martin Gierse, Global Network Lead, P&G Global Business Services, describes how BT is helping P&G with the concept of frugal innovation, extending the reach of its communications infrastructure to improve collaboration and drive growth in developing markets and regions.