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The Markies: Honouring excellence in marketing
BT is the winner of the rapid transformation award at the 2016 Markie awards
BT at the Markies 2016.
BT was announced as the winner of the Rapid Transformation category at the 2016 Markies award. The Markies have rewarded excellence in Modern Marketing since 2007.
Open to those who have successfully implemented Oracle Marketing Cloud technology in the past year, the award honours fast starters for their superb planning, execution, and results.
In June 2015 we began a three year journey with Oracle Marketing Cloud to enable our wider marketing transformation and to start our voyage into modern marketing. This is a true marketing transformation, bringing together a new piece of technology with the hearts and minds of our marketers, so we were delighted to win.