‘Race to the Line’ Survey

With only months to go before the London 2012 Olympic Games and Paralympic Games, BT’s latest research on organisations’ preparedness has found a sharp divide between those poised to take advantage of the opportunities that almost a million extra visitors to the country will bring and those relying on luck to see them through what promises to be a unique moment for the British economy.

Involving 1,200 organisations, insight gained from the BT ‘Race to the Line’ research suggests that if they do not act quickly, many organisations could miss out on the opportunities – and profits – that their peers and competitors are set to prosper from.