Land Rover BAR

Land Rover BAR: British Challenger for the 35th America’s Cup sets sail with sustainable technology

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BT technology supports Land Rover BAR in setting the standard for sustainability in sport

Supporting Sir Ben Ainslie’s bid to bring the America’s Cup home

Britain was the venue for the first America’s Cup contest in 1851. America took the trophy away, and Britain hasn’t won it back ever since. Four-time Olympic sailing gold medallist, Sir Ben Ainslie, has set out to change that. Leading the current British Challenge, Sir Ben says: “It’s been a burning ambition of mine since childhood to be a part of a winning British America’s Cup team.”

BT, the team’s Technology in Sustainability Partner, has helped create the Virtual Chase Boat. It’s taken real-time performance monitoring off the water, a vital part of the continual refinement of the catamaran’s design. And Land Rover BAR has become the first British sports team to achieve the ISO 20121 international sustainability standard. Game on.

Land Rover Ben Ainslie Racing

The America’s Cup is, and always has been, a design race as much as a sailing race. BT are really helping us in that technical contest.”
- Sir Ben Ainslie, Principal, Land Rover BAR

British Challenger for the 35th America’s Cup sets sail with sustainable technology

BT technology is helping Land Rover BAR set the standard for sustainability in sport.

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Fast facts

  • Land Rover BAR is the first British sports team to achieve the ISO 20121 international sustainability standard
  • Virtual Chase Boat takes real-time performance monitoring off the water
  • BT experts work alongside Land Rover BAR at mission control in Portsmouth
  • 400 channels of real-time data flood in direct from the America’s Cup race boat
  • 16GB of uncompressed video data flows to a master database hosted in the BT cloud
  • Design engineers and coaches monitor data in real time, and subsequently analyse results to provide performance feedback as soon as the sailing team’s off the water

Whether north, south, east or west, networking’s never a problem

When the pressure’s on to carry high-speed data the world over, BT IP Connect Global covers all compass points. So for Land Rover BAR, Portsmouth to the Bahamas and back again – in microseconds – is a breeze.

Innovation’s second nature to our professional services people

When it comes to finding sustainable solutions to the most demanding challenges, our professional services experts always have the wind in their sails.

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