- Products & Solutions
- Access choices
- Application performance management
- Dedicated Services
- Internet services
- IP address management
- Managed network services
- Virtual Private Network Services
- Network services solutions
- Business technology services
- CRM professional services
- IT professional services
- Mobility professional services
- Network professional services
- Unified communications professional services
- Conferencing and collaboration
- Hosted UC services
- IP telephony
- Voice Virtual Private Network
- Unified communications solutions
- Identity and Access Management
- Managed security services
- Security Consulting
- Security Intelligence
- Security solutions
- Field force automation
- Flexible working services
- Managed mobility services
- Mobile network services
- Secure remote access
- Telecom expense management
- Mobility solutions
- Why BT
Explore how our customers are achieving their digital possible.
We believe in the power of communication to make a better world.
We are proud that our work is recognised time and again by customers, analysts and professional organisations.
Our company overview: how we're bringing it all together around the world.
Who we’ve helped, and how. Learn how organisations just like yours get better when they work with us.
Join us to explore fresh ideas.
Innovation is at the heart of BT’s business.
Explore and debate the big issues with us as we bring together the latest insight on the hottest IT trends.
From press releases to local news.
Our role as the Cloud Services Integrator.
Our range of showcases offers you an online or face-to-face insight into our portfolio and its capabilities.
Who we work with around the world.
Overview of our portfolio of products and services.
How we put our customers first.
Meet Luis Alvarez, CEO, Global Services and the rest of his leadership team.
BT’s position and recognition in published analyst reports.
- Let's Talk
- My Account
Sovereign Shopping Centre:
BT Wi-fi helps popular mall make shopping even more fun
Sovereign Shopping Centre business needs
Weston-super-Mare’s Sovereign Shopping Centre has over 35 stores including many high-street brands and is one of North Somerset’s most loved shopping destinations. It attracts hundreds of shoppers and summer seaside visitors daily. And most of them need wi-fi.
Customer experience has always been a major priority for the Sovereign Shopping Centre. Even the multi-storey car park is award-winning. Weston’s shoppers were after just one more thing: good public wi-fi they could rely on. “Several outlets within the shopping centre did offer wi-fi,” explains Nick Cooke, Centre Manager, “but it wasn’t enough. We wanted coverage throughout the mall.” With plenty of excellent food outlets as well as high-street shops, a trip to Sovereign Shopping Centre can easily become a day out.
According to our survey, having wi-fi available makes all the difference to the shopping experience, especially if it’s reliable and easy to use. And 34 per cent of people use wi-fi to download discounts or vouchers for their favourite stores. “Increasingly, customers expect to have access to the internet,” Nick points out. “We wanted to provide it for them.”
The BT Wi-fi Solutions
Sovereign Shopping Centre chose BT Wi-fi as the single supplier for its new wireless network. Wi-fi access would be easy: via the BT Wi-fi log-in page, with BT Broadband customers getting free access.
“Management wanted a big, recognised brand that people would trust and feel secure with. Something that would stand out among the smaller shop networks,” says Tony Mills, BT Wi-fi project manager. “And they wanted an always-open support helpdesk, which could help their customers – and their customers’ customers – if they ever had problems.”
The BT Wi-fi team was flexible about installation, too. As Tony explains, “Sovereign was looking for a hassle-free installation, one that didn’t inconvenience the shopping centre’s customers. No problem. We set up a network with six access points out of hours.”
Wi-fi installation expertise
The BT Wi-fi team made sure it knew just what the Sovereign Shopping Centre wanted before getting started. And the result was a trouble-free installation. “The installation was very straightforward,” Nick remarks.
Getting a strong, solid signal consistently throughout the mall was never going to be easy. But the BT Wi-fi team has over a decade’s experience that adds up to over 400,000 installations. “The connection’s great,” says Nick, “and customers have access to the internet no matter where they are.”
Care and expert support
The installation only took a week. “It was surprisingly smooth and simple,” comments Nick, “and it was good to be kept regularly updated with the process.” BT Wi-fi offers free support 24 hours a day, every day of the year.
Now that Sovereign Shopping Centre has a fast, reliable wi-fi network, the shopping experience is beginning to change. As Nick points out, technology and reality are merging more than ever. “Retailers are communicating with customers as they shop. And customers are able to use the internet to shop more wisely.” The BT Wi-fi connection will lead to innovation, too. “Soon, on-line vouchers will be used instantly,” predicts Nick.
Social media also makes a big difference to shopping. In our survey, we found that 38 per cent of wi-fi users update their social media pages when they shop. Uploading pictures of possible purchases is already a Facebook trend, and customers enjoy tweeting about their day out at Sovereign Shopping Centre or posting photos on Instagram. Nick’s delighted with the changes. “Now shoppers can share their experiences with friends and family without needing even to leave Sovereign.” Not only are Sovereign’s customers happy, the shopping centre is promoted as well.
- BT Wi-fi