Delivering the promise of omni-channel retailing
for your customer, your staff and your business.

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Building a better world of retail around the customer

BT can help you to make your business more efficient, agile and effective. We can make the customer experience more personalised, engaging and seamless. And make the store an easier place to shop in. We can empower your staff to help customers faster and more effectively. Allow your supply chain to deliver for every channel - so your stock is always where your customer wants it to be. And connect head office with distribution centres, contact centres, stores and suppliers so everyone can collaborate better.

We can help you connect your whole world of retail to better serve the needs of your customers. We’ll provide the:

  • eCommerce platform, CRM and digital marketing services to help you target them and capture their interest
  • store wi-fi, mobile POS and client management systems to help you enhance the customer’s experience in store
  • integrated store software, managed payments and store IT to free your staff to concentrate on giving customers great service
  • merchandising, delivery automation and inventory tracking services to allow your supply chain to get the right product to your customers where and when they want it
  • cloud contact centres to give them the human touch they want on whatever device they want to use
  • conferencing, unified communications and big data analysis so your head office and suppliers can collaborate easily and create your future success.

Your partner for connectivity. Your partner for change.

We’re already working side by side with retailers such as Tesco, Sainsbury, Mothercare, WHSmith, Halfords, Pets at Home, Primark, New Look, Jigsaw, Thomas Pink, Liberty, Austin Reed and many more. We help them master the art of using technology creatively to deliver stunning outcomes.

With our heritage and specialist retail expertise we’ll work in partnership with you to deliver greater value for your customers, your staff and your business. With us you’ll benefit from the combination of our innovative retail solutions and the scale and reliability of our market-leading wi-fi, mobile, IT and communications services.

What’s more with our communications services available in over 170 countries worldwide we can support your international expansion wherever your customers are. Both Gartner and IDC rate us as the world’s leading network service provider.

We connect 46,000 outlets across the globe, delivering voice and data to 23,000 stores and wi-fi to 3,600. We manage the details of 15m customers in our CRM solution and provide 26,000 tills. And we can bring this experience to help you connect your stores to your offices, call centres, suppliers and customers while integrating your individual requirements.

As Andy Grainger, IT Director of GAME Retail said, “Having BT as a strategic partner has been a real boost to our progress this year – the pace at which we were able to work has been of huge benefit.”

To find out more, click Enquire Now, or book a visit to our customer showcase.

Just a few of the great things we’re doing with retailers

Fat Face – omni-channel POS

Fat Face

We helped Fat Face transform their POS system to support their omni-channel and international ambitions. Our cloud-based store and CRM solution flexes up and down as needed, so Fat Face only pay for what they need. And we completed the job half the usual time.

It was a brave decision to push ahead and the results have has been fantastic, with the system proving resilient throughout our biggest ever trading period and driving significant multichannel growth.”
- Leon Shepherd, Business Change Director, Fat Face


BT has supplied Fat Face with a cloud-based POS system


Watch this video to see how BT has helped Fat Face transform its POS system to support its international ambitions and omni-channel strategy. BT’s cloud-based Store and CRM solution flexes up and down as needed so Fat face only pays for what it needs.

Debenhams – store network for the future


We set Debenhams up for the future with a new store network based on our IP VPN, with Ethernet in the first mile, so they could put touch-screen kiosks in stores for a more exciting customer experience.

The new BT network is much the same cost as our old infrastructure, yet it enables us to communicate faster and with greater efficiency. It will also support the rollout of new applications, which will make us more competitive and allow our stores to be more exciting and stimulating for shoppers.”
- Steve Kircher, Information Systems Director, Debenhams

Tesco – cloud contact


We implemented a cloud contact centre for Tesco to help them improve their customer service. Handling 90 million minutes of Clubcard and home shopping calls a year, it can be scaled up and down to match call volumes.

Customer service is central to everything we do. We want to make shopping at Tesco simpler and more convenient for our customers, so BT’s great new cloud solution will help us to do that.”
- Mike McNamara, CIO, Tesco

GAME – customer wi-fi


GAME’s customers expect stores to have wi-fi so they can download actual content. They chose us as their single communications partner. We provided wi-fi with a GAME-branded log-in page giving their customers an experience they couldn’t get in any other store.

Having BT as a strategic partner has been a real boost to our progress this year – the pace at which we were able to work has been of huge benefit.”
- Andy Grainger, IT Director, GAME Retail Ltd

Customer Testimonials


What some of our customer say about us


Video case studies


The Consumer 2014 >

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