Our partnerships

About BT Alliance

BT Alliance Overview


BT Alliance: Collaborate to Innovate 

At BT we pride ourselves on being able to offer a complete portfolio of end-to-end global services for our customers. Sometimes, the best way for us to do that is to rely on the local knowledge offered by in-country suppliers and use applications and capabilities developed by other companies that meet the needs of a specialised vertical market served by a particular customer.

We’ve learned that in order to deliver a comprehensive and uniform set of valued services for customers globally we need to build close working partnerships with key channels - this enables us to have the right reach in the right places.

Our vision

At BT we have a partnering vision which places our customer at the heart of everything we do. We believe that serving their needs will make us a better business.

Our mission is:

  • to be the partner of choice for delivering networked IT services via our indirect channels.
  • to address the global requirements of our target customers and verticals through collaboration with our channels.
  • to be Number 1 for partner experience.
  • to drive sustainable, profitable growth by delivering end user value through partnering.
  • to build a passionate and high-performing partnering capability across BT Global Services and the BT channel community.

Our channels

We work with a range of different indirect channels around the world including local Network, Telco- and IT services organisations that partner with BT to extend their customer offering. We currently have over 100 channels serving customers in over 60 countries around the world. For more information on channels, please visit our BT Alliance Partners page – see link on the right of the page.

Why Partner with BT?

A Partnership with BT

Being a BT channel partner means being confident that you are getting an award-winning product set along with best-in-class support, for both you and your customers.

 

I have known no better partnership between the two organizations, which gives the flexibility and unique value proposition when serving our global clients. Telstra International personnel are regularly trained on related BT network technologies, platforms and have network management visibility and control over its end user clients – meaning quicker response times but more importantly meeting stringent SLAs with its end user clients. It is our pleasure to continue this long standing relationship; and becoming the first platinum partner signals our continued desire to further enhance our capabilities as we grow with our clients.” 
- Mohammad Issmail, Country Manager & Head of Commercial, Telstra International

Increases:

  • Solution Offering, by enhancing and/or expanding your portfolio with the proven suite of BT’s global networked IT services
  • Opportunity, by being able to service more enterprises in their ever increasing global needs
  • Revenues, by offering more depth and breadth in services

Reduces:

  • Time to Market, as BT’s services are ready and in use today
  • Risk, by using proven global services
  • Investment, leveraging the investments made by BT in global capabilities

At BT, it is our goal to offer our global indirect channel community the highest standards of service, innovation and reliability in the industry. In order to do that we provide the tools and resources needed to grow business with BT.

BT Global Indirect Channel Portal: Your one-stop access to all the tools, information and resources you need as a BT channel.

BT Alliance Academy: A formal training and accreditation programme to help you learn how to spot and assess opportunities and quickly deliver against them.

BT Alliance Events: BT hosted events held in-region to provide opportunity for you to network with other channels, hear from BT executives and get the latest product and strategy updates.

Channel Viewpoint Newsletter: Monthly updates on the latest news from BT including product updates, thought leadership and industry-specific information as well as success stories and best practices from other channels around the world.

Services and Solutions

Global Networked IT Services

BT offers a modular approach to how channels can access our portfolio of global networked IT services. Rather than being obligated to market and sell the whole BT portfolio, they can choose only the products which are suitable and complimentary to their business. By combining BT’s capabilities with their own, channels can offer a higher value to their customers.

BT Connect: Networks that think
Global, end-to-end, managed network services leveraging BT’s 21st Century Network with access and support in 173 countries.

BT One: Communications that unify
A robust suite of global inbound and outbound voice and conferencing services used today by the most demanding enterprises in the world.

BT Mobility
Technology designed to take advantage of a world in which communications services, applications, business processes and work styles are becoming increasingly mobile.

BT Compute: Services that adapt
Use BT’s proven and highly secure On Demand Compute (coming soon) to provide “private cloud” capabilities to customers around the world.

See listing of related products to the right of page.

 

BT Alliance Partner Programme

The Foundation for Partnering

BT’s Alliance Partner Programme is the foundation of our global strategy, helping our channels boost their presence in their geographies and market segments through the distribution of BT’s global networked IT services. We recently launched a new version of this programme designed to offer even more options for generating revenues and strengthening our channel’s relationship with BT.

So, what does our improved Partner Programme look like?

  • three simplified levels that make it even easier for channels to work with us
  • tools and benefits designed to help drive business
  • a points-based rewards system to determine partnership levels
  • eye-catching BT Alliance logos for use in at each level

Our new Programme makes it easy for every channel to reach the level most appropriate for their business by earning points based on a variety of factors including revenues, marketing activities and training. And at each level, channels are offered different benefits to help them achieve sales success.

BT Alliance: Benefit