News

Press release: BT and Scala to bring digital solutions to retailers for richer in-store customer engagement

DC15-080 (19 February 2015)

BT and Scala to help retailers innovate, integrate and deliver the same great customer experience wherever they operate

BT, one of the world’s leading providers of communications services and solutions, and Scala, a leading provider of intelligent digital signage technology, today announced they will work together on a global scale to supply digital solutions. These solutions can be tailored to the needs of industry sectors that rely on in-store interactions with their customers, such as retailers, retail banking, automotive showrooms, restaurants, hotels, etc. The combined solutions are designed to provide a deeper, richer, more engaging and personalized experience for customers in-store.

BT and Scala will provide digital solutions that enable the deployment of consistent content and messaging to “digital touchpoints” in stores ranging from a tablet in the hands of sales associates/bank tellers to multiple screen video walls. By integrating into existing customer relationship management systems, the content delivered through the digital touchpoints can be dynamically changed, updated, and personalized.

Tom Nix, CEO of Scala, said: “Retailers today understand that many customers are doing research online prior to entering a store to make a purchase. The challenge for retailers is to provide the same level of customer experience in the store as the consumer is finding online. The same is true for retail banking, restaurants and hotels. Scala selected BT as its global provider for immersive intelligent digital experience because of its global networking capabilities and its deep expertise in the retail industry. BT is already a provider of Scala-based solutions supporting customers world-wide and delivers innovation and rich content services, from media production through to fully managed multinational end-to-end support, in various sectors all around the world.”

Hubertus von Roenne, Vice President, Global Industry Practices, BT, said: “Businesses are continually looking for ways to enhance the customer experience, drive loyalty and increase sales. Research shows that digital technologies influence 36 percent or $1.1 trillion of in-store sales[1]. Successful retailers must therefore blend digital and physical worlds so that customers have the same amazing experience however and wherever they shop. From intelligent fitting rooms to digital displays where the content is triggered and personalized by age, race and gender, there is a lot to choose and it is a real challenge for businesses to choose the right technology, make everything work seamlessly as they expand worldwide.”



[1] “The New Digital Divide: Retailers, shoppers and the digital influence factor”, Deloitte Digital, 2014

About BT

BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services.BT consists principally of five lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach.

For the year ended 31 March 2014, BT Group’s reported revenue was £18,287m with reported profit before taxation of £2,312m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.btplc.com.

About Scala

Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable to meet our clients’ unique needs. Our solutions can be found all over the globe across multiple industries. Our software powers the digital communications of companies like Rabobank, IKEA, Bloomberg, Tommy Hilfiger, Burger King, TMobile, Virgin Megastores, Disneyland Resort Paris, McDonald’s, Warner Bros., Mercedes-Benz, DNB, Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.

Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. For more information, visit or their blog. Connect with Scala via Twitter and Facebook.

For further information:

Please contact Alan Ball, Head of Global PR.