Case study

Procter & Gamble:

Frugal innovation maintains developing market momentum


BT Global Services has plenty of people on the ground helping P&G win as it targets new consumers

Procter & Gamble is the world’s largest consumer package goods company, touching the lives of close to five billion consumers every day in over 180 countries. In this three-minute video, Martin Gierse, Global Network Lead, P&G Global Business Services, describes how BT is helping P&G with the concept of frugal innovation, extending the reach of its communications infrastructure to improve collaboration and drive growth in developing markets and regions.

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