BT for Consumer Packaged Goods

On an increasing basis customer/consumer service in the CPG industry is becoming a strategic differentiator

Fly in the face of margin pressure

CPG manufacturers face ever-greater pressures on profit margins from increasingly demanding consumers; tight financing; soaring energy, input and distribution costs; and public scrutiny over corporate social responsibility and environmental issues. In addition, it is becoming more difficult to measure and forecast demand and anticipate or drive trends in consumer markets. The old model of defined market segments with a clear profile of the consumer is no longer sufficient. However, we can help you to meet these challenges with a wide range of integrated and streamlined ICT infrastructure solutions such as outsourcing technology, managed networks, flexible working infrastructure, secure centralised storage, and convergence technologies.

BT Connect, BT Contact, BT One, BT Compute, BT Assure and other services represent valuable enablers in helping helped leading CPG manufacturers to meet demanding business requirements with global network infrastructure and services providing visibility of assets, people and applications in geographically dispersed environments.