Digital transformation, a global pandemic and evolving consumer trends are all changing the dynamics of the Consumer Goods (CG) market. While much of the world has been shut down or on hold, innovation is accelerating, and consumer behaviour is shifting dramatically.
To stay ahead in an already competitive market, CG companies are going to need to adapt and make the most of new digital technologies. Many organisations have already made one-third of their factories smart and plan to transform 40% more over the next five years1.
An optimised and connected smart factory allows operations to be executed with minimal manual intervention and high reliability. Integration of data from operations and business systems, as well as from suppliers and customers, enables a holistic view of upstream and downstream supply chain processes, driving greater overall supply network efficiency.
Here are some of the key areas to consider when upgrading to a smart factory and adopting digital CG solutions:
- digital supply chain: today’s consumers want fast order fulfilment through multiple channels. To make this possible, organisations need an overview of their supply chains. Using the latest technology, you can get instant visibility into your inventory while reducing costs and boosting employee productivity.
- intelligent manufacturing: digital factories create a platform-agnostic blueprint to drive convergence and seamless integration between information technology and operational technology systems. End-to-end workflow automation will harmonise your business processes across your organisation and, with the right data analysis tools, you can reduce downtime, increase productivity, save energy, improve asset utilisation, reduce maintenance costs and ensure compliance.
- smart workforce: the pandemic has led to an increased reliance on digital collaboration to establish and maintain a connected manufacturing workforce. As we enter this new era of man and machine interaction, now is the time for businesses to seriously consider adopting a continuous learning mentality so that their people can easily adapt to the pace of digitisation.
- channels to market: it’s vital to rethink digital marketing capabilities in order to actively engage and motivate consumers. Deliver highly personalised, authentic and valuable brand experiences with new channels to market.
To learn more about connected smart factories, and the digital solutions that will transform the industry, take a look at our consumer goods content.
1 Capgemini, ‘Industry 4.0: Discovering the power of smart factories’, 2019