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Blog · 19 Apr 2021

How the indirect market can successfully deliver enterprise global voice

Global SIP is now available to help telecoms resellers and system integrators support the international voice connectivity needs of enterprise customers.

Senior manager, global voice solutions, BT

It’s a time of significant change in the enterprise voice market, and this is putting pressure on telecoms resellers and system integrators to come up with innovative answers.

Organisations have reached a tipping point. They realise that the 2025 switch-off date for legacy PSTN and ISDN networks is getting closer and are looking at newer technologies with a sense of urgency. IP voice services are at the top of the agenda and they’re reconsidering their whole existing deployment.

On top of this reassessment, they’re confronted by new emerging technologies, including collaboration tools that can also provide voice. During the pandemic, many organisations turned to the likes of Microsoft Teams and Zoom to help remote workers keep in touch, but now they have to decide whether these apps are the long-term voice route they want to go down. Is it viable, or would they be better working with a service provider that can support them across the geographies they’re in?

As a result, organisations are looking to their telecoms resellers and system integrators to help them determine their voice strategy. They want their partners to take the lead, showing them smart and cost-effective solutions that will take their connectivity global.

How can resellers and system integrators best support enterprises in the international voice space?

Have you thought about offering global SIP? 

Offering a SIP solution that sends international, public and on-net traffic across existing data networks can unlock typical savings of around 25% for organisations. Routing voice and video via the internet reduces costs and more savings can come from replacing legacy technology and losing the associated maintenance costs.

A SIP solution offers all the core functionality of traditional voice services, and opens the door to a range of advanced features. It’s an ideal way to connect a new office in another country with voice services, and it integrates effectively with unified communications and cloud strategies.

When it comes to delivering the high-quality voice service that underpins a great customer experience, SIP is particularly critical to making sure large-scale collaboration tool deployments are a success.

Talking to telecoms resellers and system integrators, they tell me that a global SIP offering must meet specific criteria if they’re going to consider adding it to their portfolio.

The six key global SIP must-haves

  1. Designed for global delivery and consumption
    Resellers and integrators want to be able to offer a robust SIP service that’s designed with their customers in mind. It should let them meet demand in a wide range of countries in a standard way. They don’t want to have to keep adapting their offering to deal with different suppliers and different countries.
  2. A resilient service
    If they’re going to have confidence in the global SIP solution, resellers and integrators need to know it’s focused on the needs of the enterprise market rather than coming from the consumer space. Call quality must be excellent, because calls can be business-critical, and when end customers reach out with a problem, they need to get prompt, professional and effective support.
  3. Easy integration with leading cloud and digital platforms
    Enterprise customers want resellers and integrators to deliver a strong foundation for future evolution, and may not yet know what direction they’ll take. For example, they may want to keep their collaboration options open, with the ability to integrate their voice services with any tools they choose. It’s essential that a global SIP service offers this flexibility.
  4. All legal and regulatory compliance taken care of
    It can be really challenging for a reseller or integrator to manage the complexities of delivering global SIP when each country covered could have different regulations, processes and standards.
  5. A secure service
    Any solution using the internet needs robust cybersecurity protections. This is non-negotiable for any global SIP offering.
  6. Peace of mind
    Above all, I’m hearing that resellers and integrators want a global SIP solution that makes them look good. They want the backing of a reliable partner with strong, reputable credentials around the globe.

Global SIP for telecoms resellers and systems integrators

Our One Voice Global SIP is designed to meet all these specifications so that telecoms resellers and system integrators can meet their customers’ needs and help them grow their global footprint.

We understand that compliance and security are fundamental needs, so we’ve built them into our solution. We’ve worked through the compliance aspects of every country, so you don’t have to, and have embedded the enterprise grade security we use to protect all our internet connectivity.

Our partnership approach is flexible. We can help you expand the coverage you offer outside your home country, or we can be a more visible partner, working alongside you to serve your customer.

To find out more about One Voice Global SIP, please get in touch with your account manager.