White paper · 27 Apr 2017

The voice of trading

Traders use phone calls to build relationships worth billions. Find out why they’re upgrading to virtual turrets.

Financial markets speak with a human voice

88 per cent of traders say voice communication’s critical

You might think today’s financial markets are defined by algorithms, dark pools and electronic market makers. But visit a trading floor and you’ll see human relationships at work.

With a phone call, traders can have nuanced conversations with clients and build enough trust to send orders worth millions to brokers.

But even the phone’s changing with the times

Find out why traders have taken to softphones and virtual turrets.



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