Our blog

Summer is coming. Is your airline ready?


23 March 2017

Rhoderick van der Wyck

Blogs by author: Rhoderick van der Wyck, Global Industry Practice Lead — Travel, Transport and Logistics, BT.


Summer is just around the corner — and, with it, comes a huge increase in passenger numbers. Discover the simple online tool that’ll help you meet demand.

Airlines facing a summer surge.

This summer, your airline is likely to face the biggest surge in passenger numbers you’ve ever seen.

Think I’m exaggerating? Well, industry figures expect that analysis will show that some 3.6 billion passengers took a flight in 2016. That’s about 800 million more than the 2.8 billion passengers carried by airlines in 2011, demonstrating a compound annual growth rate (CAGR) of 5.3 per cent.

So, with lines of people waiting to board your planes and head off on the holidays they’ve been getting excited about all year, you’d better make sure you’re ready to deliver the experience your customers expect.

Do you have the digital tech you need?

To make sure your airline is truly ready for peak air-travel periods, you need to be able to scale your resources — and scale them swiftly.

This means asking yourself two important questions. Are you able to meet the needs of your passengers, employees and stakeholders — regardless of how busy the terminals are? And, have you made the most of the digital technology available to you to achieve this?

Connectivity counts to customers.

One example of where the right digital technology is vital to your customer experience is your contact centre.

Your customers need to be able to reach your contact centre as quickly and easily as possible when they have a query about their journey. So it’s important you have the tools in place to add agents as you need them — along with access to the channels passengers will use to get in touch.

If you don’t, just imagine how stretched your resources will be when you hit the summer.

And this is just one area you need to look at. From secure, reliable network access to customer connectivity, you need to make sure you have the right digital solutions in place across your airline.

Discover the digital solutions your airline needs.

Choosing the digital solutions that help you overcome your business challenges can be a tricky task. But it doesn’t have to be.

We’ve created a new online tool that helps you pick out the technology that’ll streamline your operations and improve your customer experience.

Set across a series of ‘hotspots’, our tool brings together all the key information you need to find the right digital solutions and see how they’ll transform your airline. It’s a vital way to make sure you have the tools you need to scale resources effectively when summer comes.

Digital technology will be the key to managing the hectic holiday period — are you ready?

I’m sure you’ve read all the current white papers and are familiar with the latest points of view. Our new tool is an innovative way for you to explore our solutions and the options open to your airline this summer: download it now.