Free your mobile workers

Don’t be afraid to free your mobile workers


Insights from Jonathan Brasnett on our mobile multiplier research

By Jonathan Brasnett, Head of Global Mobility & Cloud UC.

Jonathan BrasnettMobile working is the new normal. In our mobile multiplier research, 46% of workers say they use a mobile for most work calls. And people love working on the go – 76% of workers say that giving them the ability to work anywhere is the best benefit a company can offer.

But how do you police it? Making the boundaries too strict or too lax can both be harmful. Locking down what workers can do out of the office kills productivity, while a policy that seems more relaxed can make them hold back if they're not sure what they can and can't do.

So how can you get the best out of mobile working? And make sure your people can work on the move, without it costing the earth or making things more confusing?

Making mobile workers more productive.

Trust them – leaders need to be clear they trust their people to work effectively away from the office. In our survey, 72% of those who found mobile working easy said their leaders did just that.

Be clear with them – policies controlling which apps people can and can’t use on the move, or what they can and can’t run on their personal devices, take away grey areas. And that stops workers holding back unnecessarily.

Give them a great network – a fast, reliable and secure network means people get more done. Of the 10% of workers who told us mobile working was very easy, 43% rated their mobile network 9 or 10 out of 10.
Keep them secure – the better your security, the more mobile access you can give to back office systems and processes. Over half of workers told us they'd be even more efficient with that access.

Set the right data and roaming allowances – 20% of mobile workers say they sometimes run out of data, and 37% say roaming costs make them limit what they do overseas.

Give them the tools to do the job – 80% of people working out of the office say email is the function they use most. But they want more. More than half say they waste time trying to get hold of people, slowing down decisions. Nearly seven out of 10 want screen sharing on their mobiles, 62% want IM and 48% want video chat and conferencing. Almost 70% say better communications makes for a better business, as Marcus Hickman, author of our research, explains:

The mobile multiplier

As working on the go becomes the norm in many organisations, we all should be experiencing a step-change in our effectiveness. But many still find mobile working hard. So, what’s holding people back? What is it that they think they need to make the most of mobile working? Watch this video to get insight into the five clear needs of office workers uncovered by our latest mobile working research.

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Keeping costs down.

Use flexible tariffs – that will keep prices predictable and avoid bill-shock.

Save without holding workers back – wi-fi through our 19.5m global hotspots keeps data costs down, and calls over wi-fi could cut mobile and roaming costs by 45%.

Manage your mobiles – cut your mobile spend by up to 30% by getting in control using online cost and inventory management tools.

Manage your users – give workers real-time insight into what they're spending, and alerts when they're getting near their limits.

Compress your data – compressed files cost less to send and receive.

And here's why you should download the research.

As more and more enterprises mobilise their workforce, are they experiencing the expected step-changes in effectiveness and productivity? We conducted an independent survey of 1,500 office workers in the UK, France, Germany and Spain in September 2016 and uncovered five clear trends in the needs of office workers.

Download the full research by filling out the form.

About the author.

Jonathan Brasnett leads BT’s Global Mobility team and is responsible for the strategy and delivery of mobility solutions for BT’s customers. Jonathan has over twenty years ICT industry experience and has held a number of senior roles in BT including group strategy, country management and sales. Prior to joining BT he spent eight years in the media and publishing sectors.

Connect with Jonathan on LinkedIn.

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