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The importance of connectivity when moving to the cloud

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15 December 2017

Richard Warner

Blogs by author: Richard Warner, Networking Partner Lead EMEA, Microsoft

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When it comes to getting more from the cloud, one of the major factors to consider is how you are connecting to it. In this article, we will discuss the benefits of having an SLA based, private connection to the cloud.

Cloud versatility captures customers.

The cloud is an exciting area of technology that’s really capturing customers. People are realising its myriad benefits and using it to:
◾build apps
◾run Big Data and BI tools
◾develop hybrid solutions
◾and leverage the Internet of Things (IoT).

What makes the cloud such a popular tool is that it’s so versatile and offers a wide range of services from IaaS to PaaS and SaaS.

Why customers are moving to the cloud.

There are a variety of reasons why customers move to the cloud. However, there are three stand-out benefits that make it an indispensable tool for organisations: it provides greater efficiencies, significant cost savings and far superior agility to older legacy systems.

In all industries, the marketplace is becoming increasingly competitive, with many businesses being asked to do more with less — including delivering innovative products and services while exceeding customers’ expectations in a personalised way.

The cloud lets you meet these demands by building flexibility and agility into your organisation.  Organisations both large and small can harness the power and scalability of the cloud, but without having to pay huge infrastructure costs. This gives them the ability to focus their resources on their core business and invest in making greater products and services for their customers.

The effect of security, compliance and performance on cloud adoption.

Despite all its benefits, there are also several barriers that hold organisations back from adopting cloud. Security, compliance and performance are typical considerations that companies face when plotting their journey to the cloud.

But there are strategies in place to allay these important areas, and this is where products like ExpressRoute come into play. It provides customers with a dedicated, high-performance connection, all the way from their own premises to the cloud.

Microsoft has also invested over $1 billion in security solutions and more than doubled the number of security executives working to protect customers’ data through an integrated, analytics-driven approach.

We’ve also addressed concerns over compliance and data sovereignty with the development of the Microsoft trust centre and the delivery of our Government Clouds in Germany, China and parts of the US.

Why connectivity is key.

Azure ExpressRoute offers the ability to connect our customers directly to the Microsoft Cloud, using SLA-backed, dedicated connectivity. When you add in BT’s networking heritage and international reach, it makes a compelling solution for our global customers who are looking for enterprise connectivity to the cloud.

Our new research explores the views of more than 400 global CEOs, and reveals the importance of digital transformation to multinational organisations today. Download the paper to find out what CEOs believe makes an excellent digital experience for customers, employees and your business.