DCC and BT orchestrate a unique wine tasting event for oenophiles around the world

DC15-482 (14 October 2015)

Domini Castellare di Castellina leverages cutting edge technology to bring together wine experts across nine global locations

An influential group of wine enthusiasts and professional experts yesterday took part in a unique global wine tasting experience. Alessandro Cellai, oenologist at Domini Castellare di Castellina (DCC), one of the leading Italian winemakers, used BT’s collaboration solutions and global network capabilities to conduct a professional worldwide tasting of two of its most prestigious Tuscan wines.

The event took place in four continents simultaneously, allowing attendees to appreciate the winery’s style and composition and compare vintages. They tasted together two top wines in the global rankings; I Sodi di San Niccolò and Baffonero from DCC, six vintages each. They shared observations in real time and discussed a wide range of points of view with peers from different parts of the globe. As a special treat, DCC brought in from its own stock the 1986 vintage of I Sodi di San Niccolò, the first Italian wine in the TOP 100 of Wine Spectator from a vintage that is no longer commercially available.

BT’s Customer Innovation Showcases in Milan, Madrid, Munich, London, New York, Shanghai, Hong Kong, Johannesburg and New Delhi provided the high tech facilities for this ground-breaking global and digital experience.

Gianluca Cimini, CEO of BT ItalyThis initiative leverages BT’s best collaboration solutions, and illustrates our commitment to support ambitious global brands as they design innovative solutions and embrace continuous transformation and operational improvements. Such creative use of our technology helps bring to life the quality, innovation, local tradition, craftsmanship, professionalism and attention to detail for which those brands deserve to be known all around the world. We call that the Art of Connecting.”
- Gianluca Cimini, CEO of BT Italy

Paolo Panerai, DCC owner commented: “Since this idea was born we have been very curious to see this global vertical wine tasting taking place. This is the first time that a vertical wine tasting has been held in nine different places of the world, at the same time through high definition video conferencing. And it's a vertical tasting of two of the most celebrated Italian wines. Wine, in our culture, has the great power to bring people together, create connections. Today, we've been celebrating this at the highest level thanks to our partner BT, which allowed us to access leading edge collaboration platforms and was moved by our same ambition and drive for result. We are very happy, we are also a little bit proud.”

For this event, DCC leveraged BT’s high definition video conferencing solutions and BT’s global customer innovation showcases together with the performance and reliability of its global network.

About BT Collaboration solutions

Enhancing the communications experience is key to better business collaboration and in the modern mobile world the challenge is enabling an enhanced communications experience that is as close to as possible to being there in person without the need of travelling.

With advanced collaboration technologies, easy to use and providing a consistent quality experience, endless new opportunities are emerging.

BT is helping organisations across the world to harness the power of business collaboration and realise significant benefits, by offering a range of collaboration solutions – not just voice but video, conferencing, and mobile solutions all underpinned by a global network and cloud infrastructure and BT’s unrivalled experience.

About BT Customer Innovation Showcases

The BT Customer Innovation Showcases provide an interactive experience which presents the latest innovations in networked IT services developed to improve the efficiency of large organisations, deliver the applications critical to their success and keep their systems secure. The Showcases enable visitors not only to hear about BT capabilities, but to see, touch and feel them through live personalised demonstrations.

The facilities have remote access to BT’s global community of experts through high definition video links to BT’s R&D labs in Adastral Park and are part of a network of innovation showcases established globally, in Amsterdam, Beijing, Brussels, Dubai, Hong Kong, Jakarta, Johannesburg, Kuala Lumpur, London, Madrid, Milan, Mumbai, New Delhi, New York, Shanghai, Singapore, Sydney and Tokyo. (Interactive map at BT showcase )

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of five customer-facing lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach.

For the year ended 31 March 2015, BT Group’s reported revenue was £17,979m with reported profit before taxation of £2,645m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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DCC profile

This is the story of a travel through the wine of two great regions of Italy and of the world. A story that starts from Tuscany, from its countryside designed by sharecropping, and arrives to the extreme borders of Sicily, at a crossroads between land and sea, and the many different cultures that have passed through.

Domini Castellare di Castellina is the brand that combines four wineries different in their history, size and geographical location, but connected by a production style devoted to excellence as internationally recognized. “Castellare di Castellina” in the heart of Chianti Classico, “Rocca di Frassinello”, in the Tuscan Maremma between Scansano and Bolgheri born in joint venture with Domain Baron De Rotschild Lafite, “Feudi del Pisciotto”, in the heart of Sicily, a few kilometers from Caltagirone and Piazza Armerina, and “Gurra di Mare” on the beach of Menfi-Porto Palo, the ancient port of Selinunte, in one of the most signifi cant place in the history of Sicily.

For further information

Alan Ball, Head of Global PR and Suzanne Masterton, Head of UK PR