The true power of omni-channel retail
Customers expect their brand experience to be tailored to them, online and in store. To be able to choose how they wish to shop, whether online or offline – from purchase, to research and click and collect, via tablet, smartphone, PC or in store. They want a consistent and seamless shopping experience under their own control which delivers what they want, when they want it, how they want it.
Technology has enabled the growth of omni-channel. But for many retailers, that just means multiple channels – with different stock, systems and processes for each.