Digital transformation for Retail
The retail industry is set to change more in the next 10 years than it has over the past 40 years, and there are two major factors driving this – digital transformation and the rise of Internet of Things (IoT).
At BT, we believe that retailers need to focus on four keys areas in order to stay ahead in their digital transformation.
Deliver a personalised customer experience. Today’s digital customer wants an EPIC experience: engaging, personal, informative and convenient. Retailers need to use multiple digital touchpoints to connect and interact with customers in store, as well as online - driving deeper and richer interactions seamlessly across all points of interaction.
Ensure employee collaboration. Putting technology into the hands of your sales associates, assistants, colleagues or partners - to drive operational efficiencies and enable them to deliver a more personalised customer experience. Allowing your employees wherever they are based (whether that be in the store, in the distribution centre or in the office) or whatever their role, to collaborate more easily and productively.
Improve operational efficiency. Transforming your network by increasing your business agility and innovation through the move to cloud technology. Helping you deliver operational efficiency to optimise and differentiate the digital store and also the experience of all your employees and suppliers.
Secure your retail enterprise. Without robust security in place you are unable to take full advantage of opportunities to serve your customers more effectively. This means managing the growing digital threats, with the reassurance of security for your enterprise’s data, and your customers’ personal data – as well as ensuring you are compliant with regulation.
We have over 15 years’ experience focused on developing specific solutions that meet the needs of our retail customers. We are proud to say that we work with:
- 40% of the top 10 retailers globally
- 90% of the top 10 of the world’s luxury goods companies
- 90% of the UK’s top 10 retailers
We have three immersive retail showcases globally that bring digital store transformation to life and demonstrate the possibilities through digital innovation. These unique ‘Alexander Black’ digital store showcases are in Milan, New York and our ‘flagship’ store at Adastral Park in the UK, the home of BT’s R&D facility.
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