The Digital Possible

The Digital Possible

Digital transformation

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Business transformation in the digital age

Digital transformation is a priority for businesses. Customers and employees are more demanding, ecosystems are evolving, and the established rules of business economics and decision making are shifting. These changes are opening up new opportunities through transforming costs, improving customer experiences, making operational efficiencies and creating whole new business models.

Business leaders implementing a digital transformation strategy are facing new technology challenges and choices. Migrating to new platforms such as cloud, supporting global connectivity including mobile platforms, and securely managing and making sense of the ever-increasing amount of data, all need focus.

At BT, we see digital transformation as empowering people – customers, businesses and employees – to do amazing things. We call this the Digital Possible.

We are supporting our customers in three core areas:

Digital customer: driving deeper and richer interactions with their end customers. Enabled by BT Contact global cloud-based contact solutions, that are integrated across multiple touchpoints for a consistent end-customer experience.

Digital business: increasing business agility and innovation through the move to cloud. Enabled by first class Dynamic Network Services from BT Connect and the best connected Cloud provider from BT Compute to give you choice, control, and flexibility.

Digital employee: creating a productive and efficient business environment by facilitating seamless employee collaboration across technologies. Enabled by our BT One collaboration solutions that are secure and accessible, to increase productivity and speed of business.

All are supported by best in class security and professional expertise to help you identify and protect what matters the most to your business.

Our customers trust us to provide high performance, integrated and secure network and IT infrastructure services. Our portfolio strategy, the Cloud of Clouds, creates powerful new possibilities by combining our capabilities and expertise with those of our market-leading partners, globally into one cloud ecosystem. This is what truly brings digital initiatives to life for our customers.

Our footprint and product portfolio mean we can take the role of leader and trusted partner to our customers, helping them at every stage of their digital transformation journey.

Making the Digital Possible

Working with BT’s next generation technologies has enabled companies like Dixons Carphone, Etihad, Kinross Gold, Fiona Stanley hospital, Almirall and Williams Racing to realise their digital possible.

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