13 . Oktober 2017
Posts nach Autoren: Global Services, We’re a leading global business communications provider
The experience customers expect is changing, and this transformation is driven by the evolution of digital technology. The question is: how can businesses keep up?
Customers see the experience they get with a business as a benchmark when they’re choosing between brands. But what do they actually want? They expect to be able to interact in more ways — by phone, mobile, internet, video, social, email and in person. And for businesses to give customers the kind of service they demand, means digital transformation.
Businesses need to embrace new channels of communication, transforming the all the touchpoints of their customer journey.
Our research, ‘Closing the expectation gap through digital transformation’, explores this topic further, by collecting the opinions of 400 CEOs from around the world. In the visual below, we’ve put together some highlights of what was said.