Unser Blog

Technology trends that will dominate the business landscape in MENA


17 . Mai  2017

Ahmed Hamzawy

Posts nach Autoren: Ahmed Hamzawy, General Manager, Sales and Business Development, Middle East and Africa, BT


Organisations in the MENA region are advancing their digital transformation. Wael El Kabbany explores the underlying trends that are changing the way they work.

The pace of technological innovation is faster today than ever before. A few years ago, cloud was dismissed as a fad, today it has evolved into a new norm. Data is moving at the speed of light as the Internet of Things (IoT) makes cities smarter.  Augmented Reality is optimizing consumer engagement by bringing physical, virtual and digital experiences together across platforms. 2016 saw a significant change in the attitude of organizations towards these advanced and emerging technologies. And this change will spur a domino effect in 2017 and beyond as those organisations continue on their digital transformation journey. 

What are the powerful technology trends that are poised to drive significant shifts across industries? What might technology have in store for the Middle East this year and the years beyond?

One prediction we can make with absolute confidence is that several long term underlying trends will continue to unfold. Digitisation, security, cloud and big data technologies are maturing and manifestly changing the way we work.

Cloud services - the new normal:

More and more organizations have started to fully embrace cloud services, recognizing the cost-cutting and agility-improving benefits that they provide. We expect to see an increase in the uptake of such services in the coming year, with the cloud becoming the universally accepted new normal. According to Gartner, Cloud Business Process as a Service (BPaaS), which is the largest segment of cloud services market in the Middle East and North Africa (MENA), is expected to reach $340.2 million in 2020¹. An important trend in the world of the cloud is the emergence of ecosystems. In a bid to differentiate, cloud providers have recognized that they must have the right partners embedded in their cloud, much as we have done with our Cloud of Clouds ecosystem.

Arrival of intelligent networking:

Intelligent networking is a major trend in 2017. The virtualization of network functions will allow Chief Information Officers (CIOs) to connect more sensors, access more data and undertake better analytics in their quest to become digital businesses. An intelligent network will be security aware; it will detect that it is under attack, be able to identify the threat and alert other networks. We will see an amplifying demand for dynamic networks that enable a more agile response to major security events, especially with heightening security concerns surrounding smart cities - which is the national vision of many countries in the Middle East.

The era of immersive technology:

According to IDC, the augmented and virtual reality market in the Middle East and Africa (MEA) is set to increase to a staggering $6 billion by 2020. ²Businesses in the Middle East have been quick on leveraging this immersive technology to transform their consumer interactions, helping meet the demands of their digital customers. And as the line between physical and virtual reality continues to blur, we might see its application in the collaborative space, replacing messaging services, chat rooms and more. Moreover, augmented reality will enable medical institutions across the region to facilitate access-at-a-distance surgeries. This is likely to increase the relevance of the efforts put forth by Dubai, which is taking giant strides in becoming the medical tourism hub with an aim to draw 500,000 medical tourists by 2020.

Self-aware security solutions:

Security remains a systemic threat, but the challenge of securing the digital enterprise is a wide one. 2016 saw a spate of notable network infiltrations. Banking & Finance and the Energy sector are increasingly finding themselves in the crosshairs of advanced cyberattacks. The continued focus of threat activity against relevant critical systems are a constant reminder of the reach and capability of a determined and motivated cyber-criminal. According to Frost and Sullivan, GCC’s network security spending is set to grow to $1 billion by 2018. This statistic reflects the demand for next-level machine learning techniques and network function virtualisation in 2017 to help create networks that are ‘security aware’.

The Internet of Things (IoT) in banking:

According to IDC, IoT spending in the Middle East is expected to reach $3.2 billion in 2019³. With an ever growing number of data sensors, and with customers becoming increasingly comfortable with the concept of the IoT, banks now find themselves in a position to create highly sophisticated systems never seen before.  For example, the use of IoT will enable banks to streamline mortgage applications by employing data intelligence pertinent to a specific property.  Using IoT, banks will be able to develop real time analysis of risk in a specific area, making risk profiling quicker and more personalised. 

Refining Big Data:

The real value of business lies in its data. As we move forward, businesses will invest in technologies to develop new capabilities needed to refine big data. Extracting value from user-generated data poses as a major challenge for businesses today. Hence, businesses will lean towards expanding their big data projects in order to capture real-time insights, meet customer expectations efficiently and accommodate future business growth. This will also act as an impetus driving businesses to adopt the public cloud as a platform for data storage, which is steadily increasing.

All these topics and more will be discussed at the World Economic Forum on the Middle East and North Africa, to be held in Jordan on 19-21 May.

Find out more about how BT is helping organisations in the region to achieve their digital possible.