Before your webinar

Keep your content short. On average, 30 to 45 minute sessions have the best audience retention rates.
Pick a convenient time. Utilise time zone tools and record the webinar for those who were unable to attend.
Assemble a team. Co-hosts help with production and support Q&A, consider speakers with relevant expertise and engaging speaking skills.
Promote your webinar. Start promoting at least a month before your event and send periodic email reminders.
Plan on conducting live webinars. Live webinars allow for direct contact between presenters and attendees, allowing concerns to be addressed right away.
Build an attractive landing page. Design an eye-catching landing page to drive interest to the webinar, use your brand colours and company logo.
Run a practice session. Rehearse your planned webinar to smooth out transitions to other presenters, and time the presentation to ensure good pace.
Prepare polls in advance. Encourage participation from your audience, use their answers to start relevant discussions and apply insights to future webinars.
Keep attendees engaged. Engage your audience from the moment they join, build excitement with upbeat music and pre-webinar polls in the chat.

During your webinar

Use a second monitor. A second display can allow you to continuously share what’s on the main monitor without any disruption.
Be concise and to the point. Stay on topic by reading prepared bullet points to avoid the practice of reading slide content to your attendees.
Record the webinar. Ensure to record the webinar to use as an on-demand lead generation asset.
Be mindful of your stage layout. Use a stage orientation that best displays what you would like to feature most.
Have a professional background. Ensure you have a professional background that is well lit and take advantage of virtual background capabilities.
Encourage breakout sessions. Break your audience into smaller groups with pre-assigned leaders for focused discussions.
Frequently use polls. Use polls to engage with your audience and review results in real-time to spark further discussion.
Engage with Q&A. Use chat and Q&A capabilities to address thoughtful questions and concerns.
Increase accessibility in webinars. Give attendees more opportunities to participate with real-time closed captions and translation options.
Interest attendees with call to action. Finish by directing attendees to a designated page, or provide clickable links to relevant resources.

Gather feedback. Listen to your audience, their suggestions can help build and run better webinars.
Download data and gather reports. Examine attendance, along with how long attendees stayed on the webinar.
Send a follow-up email. Thank registrants for attending with a follow-up email and include resources mentioned during the presentation.